You have probably noticed a huge increase in the amount of advertising you are being exposed to daily, from your online activities, your daily shopping expeditions and even when you use a public bathroom. There is no escape!
Arguably we are exposed from a couple of hundred to a couple of thousand advertisements or marketing messages (whatever you wan’t to call them!) every single day and to no one’s surprise we are paying less and less attention.
Attention is the foundation of every single piece of advertising there is, without attention the wheel stops turning. If we focus on the digital landscape the rise of targeted ads, retargeting and all the other great tricks that businesses can use, getting in front of you is easy. Getting your attention, however, is getting harder and harder. We could be at the beginning of an attention crisis, or rather an engagement crisis in which people are so overwhelmed they are automatically (and through the use of ad-blocking software) switching off.
What this means is that almost every app, website or platform has to interrupt you more and more, just to get the same level of engagement. And the more they interrupt, the more we resist. And the cycle continues. Currently we are seeing the decline (or some would say demise) of traditional media that for so long relied on advertising to pay the bills, but traditional media held the crown for almost one hundred years. Just as everything moves faster in the digital world there is the very real possibility that those platforms that rely on interruption advertising could be hit hard by an engagement crisis.
We truly believe the future of advertising rests with those websites, apps and platforms that gain the users permission and allows them to control when and where they engage with marketing messages. So here’s our plug. We run a permission based advertising platform that guarantees engagement. Our live campaign section allows you to engage with real people without interrupting them. You could increase website engagement in many ways, maybe some some short market research surveys via some cost effective surveys. You could do some test marketing of a new product or service you want to promote. You could even use our platform as a startup validation tool, the options are endless.